The third leg of digital marketing is social media—Facebook, LinkedIn, Twitter, Google+ and the rest. Used well, they’ll draw people to your site and get it into the massive flow of conversation and references on the web, and the search engines will notice.
You’re probably using social media to some extent already. We’ll help you get more for the time you’re putting into it.
The key is creating content that draws attention and gets passed around. We’ll help you create it or even do it for you.
Don’t imagine you have nothing interesting to tell. Every business is interesting to its customers and to people in related businesses. Post things people would find interesting if you were talking face-to-face.
Are you an investment advisor? Write a blog post about a novel strategy. Put it on Facebook and LinkedIn with links to your site. Furniture retailer? Interview a designer you represent. Tweet about it and include a link to your site. Put samples on Pinterest. Jeweler? Do a YouTube video on women’s watches that are trending. Then feature them on Facebook or Instagram.
- Pass along interesting quotes, articles and ideas relevant to your brand. Give credit.
- Ask other industry bloggers if you can write a guest post.
- Invite people to review your business. Many will.
- We can show you social media strategies that have proven to work for organizations like yours and provide you with tools that save time.